A Taste of Freedom is a new social and environmental venture that intercepts fresh yet unwanted fruit before it goes to waste and transforms it into healthy, delectable treats.
Each year in the UK alone 20 million tonnes of food are wasted, even while 80 percent of school children do not eat enough fruit and vegetables. We aim to highlight this enormous amount of unneccessary waste, alongside the importance of eating a balanced diet. All with a dollop of swirly frozen fun.
The Freedom team are building on their amazing success with Feeding the 5000, the event in London’s Trafalgar Square where 5000 members of the public were given a free lunch made from food that would otherwise have been wasted. As Hugh Fearnley-Whittingstall remarked, "I think it's a brilliant way of highlighting the problem of food waste."
Freedom organises interactive games and workshops as well as talks on food waste and sustainability by author and campaigner Tristram Stuart. If you'd like a taste of Freedom at your school, festival, event or venue, we'd love to hear from you.